on May 13, 2026 at 2:59 pm Amazon launches an AI shopping assistant for the search bar, powered by Alexa+ Lauren Forristal - GIAONN Technologies Limited

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on May 13, 2026 at 2:59 pm Amazon launches an AI shopping assistant for the search bar, powered by Alexa+ Lauren Forristal

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Alexa for Shopping is a new personalized AI shopping assistant in the Amazon search bar that replaces its Rufus assistant.

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